KIGOGROUP – Bringing Japanese quality to Vietnamese people

Vision: became one of the top 10 IPO listings, a pioneering brand in the field of health care and beauty from within, helping millions of people around the world not only stay healthy but also shine with natural beauty from soul to appearance with vegan products.

Mission:

  • Provide high-quality nutritional products & solutions, helping the body stay healthy in a sustainable way.
  • Inspire a healthy lifestyle, aiming for a balance between physical and mental health.
  • Creating a positive community where people share and spread the value of a healthy and beautiful life.

Core values: 

KIND & GOAL – the name KIGO reflects the core values

  • Kindness (Kindness): Always put people & kindness first, from product quality to service.
  • Integrity (Integrity): Transparency, honesty in all business activities and commitments to customers.
  • Growth (Development): Continuously innovate and improve quality to create the best value.
  • Optimization (Optimization): Simplify health solutions, helping customers easily apply them to their lives.
  • Longevity (Sustainability): Aiming for sustainable health, lasting beauty from within.

2- THE STORY OF SUSTAINABLE HEALTH FROM WITHIN

The story of KIGO & The Art of Kintsugi:

In a small village in Japan, there was a Samurai who treasured a jade green porcelain teacup. One day, the cup accidentally broke. He sent it to the best craftsmen to repair it, but they only used glue, clumsily covering the crack. Dissatisfied, he sought out a master craftsman, who chose a different approach: instead of hiding the cracks, he filled them with pure gold.

The cup was reborn with brilliant lines, no longer a defective item but a work of art. The artist said:

“The crack does not devalue the cup. On the contrary, it is the healing process that makes it more beautiful, more durable and has a story worth telling.”

The Kintsugi philosophy is also the spirit of Kigo.

Health is not instant perfection, but a process of nurturing from within, helping the body to recover and become stronger. Kigo does not pursue quick solutions or short-term trends. Instead, Kigo chooses the most quintessential nutrients from nature to support the body’s sustainable regeneration, just like the artist Kintsugi uses gold to turn cracks into shining marks.

Because when you are truly healthy from the inside, beauty will naturally shine.